UK Cannabis Brand Sponsoring Israel’s National Rugby Team
Premium CBD Brand Provacan Sponsoring Israel National Rugby Team
The Israeli National Rugby team officially unveiled Provacan – a premier UK CBD brand with research brand CiiTECH based in Israel – as a new team sponsor.
A CBD First In Rugby
Israel is the undisputed home of cannabis-based science and research and we are proud to be working closely to support grass-roots initiatives in an effort to promote the Israel Rugby Union as well as advance the sport among the country growing youth player pool, said Clifton Flack, founder and CEO of CiiTECH and developer of the Provacan CBD brand.
Grass Roots Rugby
Players ran into the field wearing Provacan emblazoned on their jerseys and proceeded to come out victorious in the game against Bosnia & Herzegovina for their third consecutive win.
CiiTECH, the research arm of Provacan, works closely to support grass-roots initiatives in an effort to promote the Israel Rugby Union as well as advance the sport among the country growing youth player pool.
While Provacan CBD products are not yet available here in Israel, we have seen several high-impact athletes across the UK and Europe switch to CBD for recovery purposes after relating to certain head injuries, an unfortunate outcome of contact sports.
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CBD To Put Israel On The World Rugby Map
The long term goal of new coach Kevin Musikanth is to put Israel on the world rugby map.
Israel Rugby Union CEO Avi Resch said:
CiiTECH is an organization that views sport as an important educational tool, and we are thrilled with Mr. Flack ambition to promote sport-based values and human nurturing. I would like to take this opportunity to wish the best of luck to both the men and women Israeli National Rugby teams in their upcoming season missions.
As part of the sponsorship agreement, Provacan will feature as the primary shirt sponsor for all adult Israel National Rugby teams.
CannaTech 2019
CiiTECH will be at CannaTech 2019, taking place April 1-2 in Tel Aviv, Israel. The company will be showcasing its flagship CBD label Provacan, as well as sharing new product and research developments in the field of medicinal cannabis.
Rugby is a growing sport in Israel. This is a huge endorsement for CBD in athletic recovery.
